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Inter’s flagship advertising deal with DigitalBits is reportedly on the verge of being severed and expected to be replaced by “social campaigns”
The cryptocurrency company became an advertising sponsor on the side of the Nerazzurri’s shirts last season, when socios.com was the main sponsor, but they became the main sponsor this summer, despite failing to pay the qualification bonuses. DigitalBits have failed to meet their financial obligations this season forcing Inter to look for a new sponsor.
According to La Gazzetta dello Sport, Inter are still unsure of what they will have in their shirts in the New Year, with DigitalBits now on the way out. Some ideas are still on the table and the most possible one so far is related to social campaigns, such as the ‘I M INCLUSION’ brand.
Social campaigns focus on social inclusion against all types of discrimination in the football match.
